For a more detailed introduction to Toyama, please visit the links (Visit Toyama, and Toyama Net).

Recognized as a Top Travel Destination for 2025

Toyama is listed on The New York Times’ list of “52 Places to Go in 2025. This recognition highlights the region’s stunning natural beauty, rich culture, and exceptional hospitality, making it an even more attractive destination for international travelers. Toyama is a destination that combines natural beauty, rich traditions, and exceptional cuisine, making it a must-visit for travelers seeking an authentic Japanese experience.

Scenic Landscapes

Toyama is blessed with breathtaking natural landscapes. The Tateyama Kurobe Alpine Route offers stunning mountain views, especially the famous Snow Corridor in spring. The rugged coastline of the Noto Peninsula and the serene waters of Toyama Bay create a picturesque contrast, perfect for nature lovers.

The Beauty of Four Seasons

Each season in Toyama brings its own unique charm. Spring welcomes cherry blossoms at Matsukawa River, while summer showcases lush green mountains and vibrant festivals. Autumn paints the Tateyama mountain range in brilliant red and gold, and winter transforms the region into a snowy wonderland, ideal for skiing and hot springs.

Exquisite Cuisine

Toyama is renowned for its fresh seafood, thanks to the rich waters of Toyama Bay. The local specialty, shiro-ebi (white shrimp), is a delicacy enjoyed in sushi and tempura. Masu-zushi, a type of pressed trout sushi, is another must-try. The region also boasts high-quality sake, brewed from pure mountain water.

Rich Cultural Heritage

Toyama preserves a rich cultural heritage, reflected in traditional crafts like Takaoka copperware and Inami wood carvings. Historic sites such as the Zuiryu-ji Temple and the Gokayama Gassho-style villages, a UNESCO World Heritage site, offer a glimpse into Japan’s deep-rooted traditions.

Outdoor Activities

Nature enthusiasts can enjoy hiking in the Tateyama mountain range, exploring the Kurobe Gorge by train, or kayaking along the scenic Shogawa River. Toyama also offers excellent skiing and snowboarding opportunities during winter, attracting visitors from across the country.